Dogs are not accessories. Always adopt, never shop!
Less than a day after our campaign with Mashbir has started and the internet is raging, and this is just the time to talk about what’s really important: thousands of dogs in Israel that are waiting for homes.
The campaign is meant to be thought provoking and challenge the way dogs are sometimes seen: based on looks, size, color or “trend”. But a dog is not a product. A dog is part of the family, with character, emotion, and a real need for a loving, responsible home.
Since the campaign started, there has been an upsurge of 233% in entering our adoption site. Behind each of those visits is a potential fresh start for a dog waiting for a home for far too long.
Adoption saves lives. Visit Let the Animals Live site, meet the dogs waiting, and come adopt a friend for life.
Special thanks to our friends at McCann advertising for the campaign which was completely pro-bono
McCann Tel-Aviv
